March 16, 2021

Paid Media Specialist

ESSENTIAL FUNCTIONS

REASONABLE ACCOMMODATIONS STATEMENT

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

  • Optimize and execute paid search, display, and paid social campaigns
  • Manage strategic initiatives such as keyword expansions, restructures, testing, remarketing, targeting, and bidding strategies
  • Support development of paid media strategies across brands
  • Experience with Google Tag Manager implementation and management
  • Pace campaigns to budget 
  • Design email marketing campaigns 
  • Manage, track, and present program performance by channel/product line
  • Relationship management of paid media vendors 
  • Determine metrics and develop multi-variant testing programs
  • Analyze and report performance, insights and improvement recommendations for churn, growth, and engagement of databases to improve conversion efficacy and conversion rates
  • Create dynamic user experiences through performance analysis and strong cross functional communication
  • Keep current with digital marketing trends and potential new channels and strategies
  • Enhance our customer data, product data, images across brands
  • Represent high level of ethical, intellectual, professional, and personal values that complement the team
  • Promote cooperation within the team and between teams
  • Additional responsibilities and projects as may be assigned

POSITION QUALIFICATIONS

EDUCATION, CERTIFICATIONS AND LICENSES

-Bachelor's degree in Marketing, Business, Communication or relevant field, required

-1-3 years' experience managing digital marketing campaigns in an agency or for a brand

EXPERIENCE AND COMPETENCIES

  • A dedicated learner with a passion for knowledge and a can-do attitude
  • Passionate about innovating in paid media; doesn’t accept theories at face value and enjoy testing to prove effectiveness of tactics
  • A self-starter that can take direction and work with plenty of autonomy
  • Familiarity with email marketing platforms, Marketo, Klaviyo, preferred
  • Experience in analytical and reporting tools, particularly Google Analytics or similar 
  • Experience in ecommerce digital marketing, a plus
  • Technical aptitude and proficiency: MS Suite (Int to Advanced), Adobe Photoshop, InDesign and Illustrator, a plus
  • Highly collaborative style and able to work easily in an environment of multiple stakeholders 
  • Exceptional time management skills including prioritizing, scheduling, and adapting 
  • Superior communication and presentation skills working with multiple peer groups and levels of management
  • Highly organized to multi-task effectively, and deliver accurately and timely on objectives 
  • Excellent relationship building skills and proven ability to work with others, especially across teams and functions
  • Exhibit good work habits and willingness to work extended hours to complete a job when required to meet deadlines
  • Adaptability to a challenging and developing environment, and willingness to take on new responsibilities as the business evolves

Excellent total compensation package, salary contingent upon experience. M/F/V/D

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